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July 11, 2020
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

SEOUL, KOREA – OCT. 22, 2019 – Step into the arena with Netmarble! The company, in collaboration with SNK, has announced that its long-awaited and latest mobile action role-playing game (RPG) THE KING OF FIGHTERS ALLSTAR is now available for download on Google Play and the App Store. Based on the famous fighting game series THE KING OF FIGHTERS (KOF), players will collect and train their favorite fighters from across the entirety of the franchise from KOF’94 to KOFXIV, and experience the rich history of KOF on mobile platforms.


At launch, players can join in the fast-paced fighting and beat-em up action by battling through enemy waves, larger-than-life bosses, and rival teams across many game modes, including Story Mode, Time Attack Mode, Player vs. Player (PvP), and a real-time Tournament Mode. The intense action is paired with cutting-edge graphics, bold colors, lightning-fast actions, and over 130 collectible fighters to collect & upgrade at launch, with more characters to be added over time. THE KING OF FIGHTERS ALLSTAR delivers a wealth of content and nostalgia, providing hours of fun for franchise fans and gamers who are new to KOF.


“High-quality presentation, intense fighting gameplay, and stand-out characters are some of many reasons why THE KING OF FIGHTERS is popular with players. As KOF fans ourselves, we truly enjoyed working closely with SNK in creating THE KING OF FIGHTERS ALLSTAR, and we are eager to see how this game evolves with KOF over time,” said Shin Hwa Cho, Executive Producer of Netmarble.


THE KING OF FIGHTERS ALLSTAR lets players become the hero of the KOF series as they take on the role of an amnesiac person who is saved by a spirited woman named Noah, who then needs rescuing herself. After discovering the power to fight as any KOF fighter with signature moves at their disposal, players enter the King of Fighters tournaments to uncover their memory, become even stronger, and re-experience KOF’s fast-paced fighting history.


Players can also look forward to the following after launch:


  • Pre-Registration Rewards – For reaching one million pre-registrations, players can look forward to special rewards, including:
    • 1x 5 Fighter Selector
    • 500 Rubies
    • 1x Baseball Yuri Character
    • 1x Baseball Yuri Battle Card
    • 10x Plus Capsule Boxes and 10x Rare EXP Capsules
    • 1x Kusanagi Kyo Battle Cards for Google Play users, or 1x Yagami Iori Battle Card for App Store users.


  • Launch Events – Additional events for players to experience include:
    • [Orochi Iori] / [Orochi Leona] Special Gacha Event - Players will have 28 days to acquire some of KOF's most popular characters in celebration of the launch.
    • Special Roulette Event – Players will earn free roulette tickets during gameplay, which can be used to acquire various Character Growth Materials.
    • Special Login Bonus – By logging in for seven days, players can earn rewards, such as a Fighter/Battle Card Gacha Ticket, 400 Rubies, and Growth Materials.
    • Festival Events – After completing special missions, including the ‘Welcome Super Mission’ and the ‘Elements Festival’, players will earn popular fighters to add to their roster of KOF characters.


“Netmarble is a fantastic partner to work with as their expertise on developing thrilling mobile games, and their reverence for THE KING OF FIGHTERS franchise, resulted in a truly unique and fun way to experience KOF,” said Yasuyuki Oda, Game division studio producer at SNK. “KOF and fighting game fans can look forward to taking their favorite characters on-the-go while new players can learn more about what makes KOF special with THE KING OF FIGHTERS ALLSTAR.”


THE KING OF FIGHTERS ALLSTAR is available to download on Google Play and the App Store in over 175 countries, and comes with support for English, Taiwanese, Indonesian, Thai, Spanish, Italian, French, Portuguese, Russian, and German languages.


Prior to its global launch, THE KING OF FIGHTERS ALLSTAR was the #1 downloaded title in Korea and Japan. It was #2 in revenue generated on Google Play in Korea, #1 in revenue generated on the App Store in Korea, and #7 in revenue earned in Japan across both platforms.  The game currently has 100 million fighters collected, with 14 million cumulative players for Korea and Japan alone.


For more information, please visit THE KING OF FIGHTERS ALLSTAR’s website. Also, please follow THE KING OF FIGHTERS ALLSTAR on Facebook, Twitter, YouTube, Instagram, Discord, Reddit, and forum on


NOTE FOR MEDIA AND INFLUENCERS ONLY: Interviews and premium support for THE KING OF FIGHTERS ALLSTAR can be made available upon request. Please contact Rogers & Cowan at [email protected]


Assets, including screenshots and video, can be found here:


About Netmarble Corporation

Netmarble Corporation strives to entertain audiences of all ages around the world by providing great mobile gaming experiences. Established in Korea in 2000, Netmarble is one of the fastest-growing mobile game companies and consistently ranks as a top mobile developer and publisher worldwide. With more than 6,000 employees, Netmarble has been producing and servicing some of the most successful mobile games including Lineage 2: Revolution, Blade & Soul Revolution, MARVEL Future Fight, BTS WORLD, Everybody’s Marble, and Seven Knights. As a parent company to Kabam, a top mobile game developer in massively multiplayer free-to-play games, and the largest shareholder to Jam City, a leading casual social game developer, Netmarble has a strategic partnership with CJ ENM Corporation, Asia’s largest entertainment company, Tencent Holdings, Asia’s largest internet company, and NCsoft, a prominent MMORPG company. More information can be found at


About SNK

SNK is a game maker based in Osaka, Japan. It has the world's most popular fighting games including 'The King of Fighters', 'Samurai Showdown' and 'Fatal Fury' series, and action games such as 'Metal Slug' series in console and smartphone platform. 'THE KING OF FIGHTERS XIV' was released in 2016. In celebration of the 40th anniversary of the SNK brand in 2018, it released 'NEOGEO mini', a game machine containing its popular games. It released the latest game title, 'SAMURAI SHODOWN' in 2019.


©SNK CORPORATION ALL RIGHTS RESERVED. ©Netmarble Corp. & Netmarble Neo Inc. 2018 All Right Reserved.

North America

Netmarble US PR

Chastity Irizarry

[email protected]


Rogers & Cowan

Steven Kunz

[email protected]


Korea (Seoul)

HQ PR Team

Jinho Lee

[email protected]


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