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Sponsored: How to increase your pre-order pipeline and why pre-order sales are critical

Sponsored: How to increase your pre-order pipeline and why pre-order sales are critical

September 23, 2019 | By Xsolla

Presented by Xsolla

Pre-orders are an underutilized lifeline for game developers. The block of time before a game’s full release presents a prime opportunity for building awareness, establishing a community, forming relationships with influencers, and bringing in early-stage funding, all of which can be critical for sustaining a project during the development cycle.

Timing is important when it comes to maximizing pre-order effectiveness. Getting started early and building sufficient momentum are the keys to success. Most developers report 15-28% of their total pre-launch sales are made just on the first-day pre-orders are made available. This can be the only thing that separates a successful project from a failed one, which is why you should make time to establish a pre-order pipeline so you can take advantage of this as well.

In this free guide for pre-order campaigns from Xsolla, you’ll learn:

  • How to prepare your campaign
  • How to market your campaign
  • How to launch your campaign
  • What to do during your campaign
  • What to do before the game’s official launch

Sign up for your free guide now!

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