Despite what you'd think, working with a well-known IP and character like Spider-Man doesn't make it much easier to tackle creative decisions that pop up during game development.
There were several challenges when proving out the creative vision on Marvel's Spider-Man and this GDC 2019 talk from Insomniac Games' Bryan Intihar discusses how the team overcame three such hurdles in order to hit the creative and narrative goals that were set for Marvel's Spider-Man.
The talk, up for free on the GDC YouTube channel, touches on challenges developers face when proving their creative vision early on and explores strategies creative directors, writers, designers and anyone interested in general game direction can use to overcome those challenges.
In addition to this presentation, the GDC Vault and its accompanying YouTube channel offers numerous other free videos, audio recordings, and slides from many of the recent Game Developers Conference events, and the service offers even more members-only content for GDC Vault subscribers.
Those who purchased All Access passes to recent events like GDC or VRDC already have full access to GDC Vault, and interested parties can apply for the individual subscription via a GDC Vault subscription page. Group subscriptions are also available: game-related schools and development studios who sign up for GDC Vault Studio Subscriptions can receive access for their entire office or company by contacting staff via the GDC Vault group subscription page. Finally, current subscribers with access issues can contact GDC Vault technical support.