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August 14, 2020
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Updates » Social/Online
Gaining fans for your game? A marathon, not a sprint 2
by Simon Carless [05.12.20]
There is no silver bullet in having people find your game. If you’re relying on one thing to change your fortunes radically - you’re using the wrong strategy to develop & market your game.
VR, Console/PC, Social/Online, Smartphone/Tablet, Indie, Programming, Art, Design, Production, Business/Marketing

Ubisoft marks July 12 for its digital, not-quite-E3 upcoming game showcase  
by Alissa McAloon [05.11.20]
Ubisoft has sent out the save the date for its big summer event: a digital showcase called Ubisoft Forward that looks to offer the caliber of news and reveals usually lined up for E3.
Console/PC, Social/Online, Business/Marketing

Sponsored Content
Sponsored: Learn to build fast, secure, and reliable game servers in this free webinar  
by Cloudflare [05.11.20]
Now more than ever, ensuring the security, performance, and reliability of game servers is important to the success of online gaming companies.
Social/Online, Programming, Business/Marketing, Sponsored Article

Video Game Deep Cuts: The Donkey Kong Snowrunning Team  
by Gamasutra Staff [05.09.20]
The latest roundup of interesting games, articles & videos from the last week includes new titles like Snowrunner & old beefs like the Donkey Kong high score lawsuit.
VR, Console/PC, Social/Online, Smartphone/Tablet, Indie, Programming, Art, Audio, Design, Production, Business/Marketing

Tokyo Game Show 2020 cancelled amid coronavirus pandemic  
by Kris Graft [05.08.20]
In order to prevent the spread of COVID-19, September's Tokyo Game Show 2020 has been cancelled, organizers announced Thursday.
VR, Console/PC, Social/Online, Smartphone/Tablet, Indie, Business/Marketing

Riot wants to curb toxicity in Valorant without putting the burden on targeted players  
by Alissa McAloon [05.07.20]
Valorant executive producer Anna Donlon offers a refreshing take on how toxicity needs to be dealt with in online games, and explores why a perfect solution is so difficult to create.
Console/PC, Social/Online

Fortnite surpasses 350 million registered players  
by Alissa McAloon [05.07.20]
The milestone comes as Epic doubles down on the social elements of Fortnite with additions like the combat-free Party Royale mode and last month's in-game Travis Scott concert.
Console/PC, Social/Online, Smartphone/Tablet

Video: How NetEase applied reinforcement learning to build game AI  
by Staff [05.06.20]
In this GDC 2020 virtual talk NetEase's Renjie Li discusses the application of reinforcement learning in NetEase games, including problems encountered and how the solutions impacted the final product.
Console/PC, Social/Online, Programming, Production, Video, Vault

Don't Miss: Games, psychology, and UX with Celia Hodent - GDC Podcast ep. 8  
by Kris Graft [05.06.20]
For Celia Hodent, a psychology PhD, author, and freelance user experience consultant whose credits include Fortnite, Assassin's Creed games, and more, UX is everywhere.
VR, Console/PC, Social/Online, Smartphone/Tablet, Indie, Design, Podcast, GDC

Activision Blizzard raises full year outlooks as Q1 revenue beats expectations  
by Alissa McAloon [05.05.20]
Activision Blizzard had a solid Q1, so much so that the company has raised its forecasts for the full year as a result.
Console/PC, Social/Online, Business/Marketing

EA reaped $5.5 billion in revenue last year, most of which came from digital dealings  
by Alissa McAloon [05.05.20]
EA credits its live game portfolio for an overall strong year, with COO and CFO Blake Jorgensen saying this latest report "[proves] the value of the live services path we’ve been on."
Console/PC, Social/Online, Business/Marketing

Video: How Supercell designed the Clash of Clans Battle Pass  
by Staff [05.05.20]
In this GDC 2020 virtual talk Supercell's Eino Joas discusses the two-year process that led to the development of a Battle Pass for Clash of Clans.
Social/Online, Smartphone/Tablet, Design, Business/Marketing, Video, Vault

EA opts for digital EA Play Live show instead of its usual E3-ish event  
by Alissa McAloon [05.04.20]
EA is taking its usual E3-adjacent festivities online through EA Play Live, set to be held during the gap in mid-June left by E3’s COVID-19-driven cancellation.
Social/Online, Business/Marketing

Video Game Deep Cuts: The Streets Of Rage-aholic Wasteland  
by Gamasutra Staff [05.02.20]
Lots of great things to see this week, from Streets Of Rage's surprising comeback to an Animal Crossing talk show & far beyond.
VR, Console/PC, Social/Online, Smartphone/Tablet, Indie, Programming, Art, Audio, Design, Production, Business/Marketing

New Guild Wars 2 content won't have voice acting at launch due to COVID-19  
by Alissa McAloon [04.30.20]
Rather than delay an upcoming content drop altogether, the Guild Wars 2 team has made the call to launch the next episode of its Icebrood Saga arc without any voice acting for the time being.
Console/PC, Social/Online

Report: Work-from-home issues to blame as Nintendo axes June Direct  
by Alissa McAloon [04.30.20]
Nintendo has reportedly reached out to its partners to say it no longer plans to hold one of its Nintendo Direct announcement sprees during the month of June.
Console/PC, Social/Online

GDC Summer is going fully digital  
by Staff [04.30.20]
While GDC organizers look forward to meeting again in person as soon as possible, this August's GDC Summer will be transformed into an all-digital event in order to best serve our community.
VR, Console/PC, Social/Online, Smartphone/Tablet, Indie, Business/Marketing, GDC

Fortnite's newest mode cuts combat to create a purely social space  
by Alissa McAloon [04.30.20]
Building off the virtual concerts that have graced the battlefields of Fortnite's traditional battle royale maps, Epic Games' latest addition to the game eschews combat to instead focus on online hangouts.
Console/PC, Social/Online

Video: Optimizing game server performance for The Division 2  
by Staff [04.29.20]
In this GDC 2020 virtual talk Ubisoft's David Lind walks you through the challenges faced and solutions found to optimize game server performance in Tom Clancy's The Division 2.
Console/PC, Social/Online, Programming, Design, Video, Vault

Techland's shelved Hellraid project lives on as DLC in Dying Light  
by Alissa McAloon [04.29.20]
Techland is making use of a currently stalled game project by bringing maps and enemies from the dungeon crawler into its parkour driven zombie game Dying Light.
Console/PC, Social/Online