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June 15, 2021
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Updates » E3
Xbox Live doubling entertainment offerings with Music app, 35 new partners 2
by Eric Caoili [06.04.12]
Microsoft will double the amount of entertainment experiences it offers on Xbox Live over the next year, as it launches a new Music app and adds dozens of new media partners to the service.
Console/PC, Business/Marketing, E3

SmartGlass adds second screen experiences to Xbox 360 10
by Eric Caoili [06.04.12]
Microsoft has unveiled Xbox SmartGlass, a new feature that uses mobile phones and tablets to add a second screen experience for games, TV/films, and the web browsing on Xbox 360.
Console/PC, Smartphone/Tablet, Business/Marketing, E3

Microsoft swings for the future with integration, not games Exclusive 52
by Christian Nutt [06.04.12]
At the Microsoft E3 presentation, the company showed its hand in its plans to integrate Windows 8 and the Xbox platform -- Gamasutra's Christian Nutt analyzes the company's showing, from SmartGlass to South Park.
Console/PC, Business/Marketing, Exclusive, E3

Microsoft buys Max & the Magic Marker developer 3
by Eric Caoili [06.04.12]
Microsoft has purchased Press Play, the Copenhagen-based independent developer behind Max & the Magic Marker. Terms for the deal were not disclosed.
Console/PC, Social/Online, Smartphone/Tablet, Indie, Business/Marketing, E3

E3 could leave Los Angeles next year 7
by Eric Caoili [06.04.12]
Organizers for E3 may move the trade show outside of Los Angeles next year due to issues concerning the city's remodeling of the Los Angeles Convention Center.
Console/PC, Business/Marketing, E3

Virgin, Microsoft bring competitive gaming app to Xbox Live  
by Eric Caoili [06.04.12]
Virgin Gaming and Microsoft will launch a new service later this year that allows Xbox Live Gold subscribers to participate in competitive online gaming events.
Console/PC, Business/Marketing, E3

EA introduces COD Elite-style subscription service for Battlefield 10
by Eric Caoili [06.04.12]
Electronic Arts has announced Battlefield Premium, a new annual subscription service that offers Battlefield 3 players special features, virtual items, and early access to content packs.
Console/PC, Business/Marketing, E3

Gearbox's Pitchford on Aliens' evolution Exclusive  
by Chris Morris [06.04.12]
Although Ridley Scott's blockbuster Aliens prequel Prometheus was released 8 months before Gearbox's Colonial Marines, Pitchford theorizes that the two releases spawned from the same discussion.
Console/PC, Business/Marketing, Exclusive, E3

Nintendo reveals Wii U's Miiverse, new hardware specifics 46
by Eric Caoili [06.03.12]
Ahead of its presentations at E3, Nintendo revealed several key initiatives for its upcoming Wii U console, including a social layer that will be deeply integrated into the system - and beyond onto PCs and smartphones.
Console/PC, Social/Online, Business/Marketing, E3

Epic preparing to unveil new Gears of War at E3 4
by Eric Caoili [05.31.12]
Unreal Engine maker Epic Games will announce a new Xbox 360 installment for Gears of War, its popular third-person shooter series directed by Cliff Bleszinski, at E3 on Monday. [UPDATE: Epic confirms People Can Fly involvement.]
Console/PC, Business/Marketing, E3

Opinion: Why E3 is still relevant Exclusive 26
by Chris Morris [05.30.12]
The industry has changed immensely since E3 debuted in the 90s, but critics who say that E3 has lost all relevance are missing the point, says Gamasutra editor-at-large Chris Morris.
Console/PC, Business/Marketing, Exclusive, E3

Ask Gamasutra: The Pre-E3 Edition - optimism and dread Exclusive 10
by Staff [05.29.12]
Gamasutra editors have been to a lot of iterations of E3. So with the industry's big show coming up, our writers explain what they most look forward to -- and what they most dread.
Console/PC, Social/Online, Smartphone/Tablet, Programming, Audio, Design, Production, Business/Marketing, Exclusive, E3

What's Zynga doing at E3, anyway? Exclusive 8
by Chris Morris [05.25.12]
As Zynga prepares to make its first appearance at E3 next month, the developer's head of partner publishing Rob Dyer explains why the social game company decided to exhibit at the traditionally core-focused show.
Social/Online, Business/Marketing, Exclusive, E3

Sega, Double Fine team up for adventure game The Cave 3
by Mike Rose [05.24.12]
Sega announced today that it is set to publish The Cave, a newly-announced adventure game from Psychonauts developer Double Fine Productions, in early 2013 for consoles and Windows PC.
Console/PC, Business/Marketing, E3

As modern consoles wane, GameStop prepares for a new hardware generation 6
by Tom Curtis [05.17.12]
With the current generation of home consoles getting long in the tooth, major retailer GameStop is making preparations for the hardware of tomorrow, and it's sharing much its internal data with manufacturers to ensure these devices succeed.
Business/Marketing, E3

Epic's Unreal Engine 4 looks to 'drag this industry into the next generation' 27
by Eric Caoili [05.17.12]
Epic Games has given developers a glimpse of Unreal Engine 4's capabilities, and is lobbying console makers to pack as much power as possible into their next-gen systems so UE4 games can reach their full potential.
Console/PC, Business/Marketing, E3

Annual U.S. game retail could hit six-year low in 2012 Exclusive 20
by Matt Matthews [05.14.12]
"Should the contraction from 2011 continue at this pace, annual U.S. retail video game revenue in 2012 could fall below the $12.6 billion figure from 2006," says Gamasutra analyst Matt Matthews.
Console/PC, Business/Marketing, Exclusive, E3

Bioshock Infinite delay could open the door for Grand Theft Auto V this year 16
by Mike Rose, Eric Caoili [05.09.12]
Take-Two Interactive and Irrational Games have delayed BioShock Infinite's release to early next year -- which could give Take-Two room to ship Grand Theft Auto V this October instead.
Console/PC, Business/Marketing, E3

Pilot program for $99 Xbox 360 bundle introduced at Microsoft Stores 12
by Eric Caoili [05.07.12]
Microsoft has formally announced its $99 Xbox 360 and Kinect bundle -- which undercuts the prices of rival systems by requiring a two-year paid subscription -- as a part of a pilot program at its retail Microsoft Stores.
Console/PC, Business/Marketing, E3

THQ looks to alter its outlook with Company of Heroes sequel 9
by Mike Rose [05.07.12]
THQ and Relic Entertainment's critically acclaimed 2006 RTS Company of Heroes will receive a sequel in early 2013, with a focus on environmental destruction and increased tactical capabilities.
Console/PC, Business/Marketing, E3