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January 19, 2021
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Features » Social/Online
The Strategic Evolution Of Social Gaming 17
by Kris Graft [04.15.11]
Zynga stunned the industry when it hired veteran PC strategy developer Brian Reynolds to head up its Zynga East studio -- but the success of FrontierVille put to rest any questions about the decision. Here, he and Ensenble co-founder Bruce Shelley chart the future of social games.
Business/Marketing, Design, Interview, Social/Online

The Designer's Notebook: Introducing The Blitz Online 12
by Ernest Adams [04.13.11]
In this installment of the long-running design column, author and game designer Ernest Adams sketches out a design for a new kind of MMOG -- one which takes a specific moment in history and hopes to educate and entertain audiences by bringing it into the light and building sensible, accessible play mechanics around it.
Design, Social/Online

Fixing Final Fantasy XIV: The Yoshida Interview 10
by Christian Nutt [04.01.11]
In this extensive interview, the producer of Final Fantasy XIV, Naoki Yoshida -- brought onto the project to try and rescue it from a disastrous launch -- details the work ahead of him and explains why he thinks he can save the game.
Business/Marketing, Design, Interview, PC, Console/PC, Social/Online

Rift: Building A New Realm 4
by Christian Nutt [03.28.11]
Trion Worlds' first launch, Rift, is an ambitious MMO in a space crowded with also-rans from major studios -- so what sets it apart? Executive producer Scott Hartsman discusses the game in detail -- from design to launch logistics.
Business/Marketing, Design, Interview, Social/Online

Forty-Five Minutes With Five Minutes 7
by Christian Nutt [03.18.11]
In this interview, culled from lengthy discussions with pioneering Chinese social game developer Five Minutes -- creators of early and extremely domestically successful farming game Happy Farm -- you'll find a fresh look at the social gaming market.
Business/Marketing, Design, Interview, Social/Online

EVE Online: The Next Steps 13
by Christian Nutt [03.11.11]
Running a game with a powerful and engaged fanbase is tough, and improving it and making it more accessible while attracting new users is even tougher -- and in this interview, EVE Online lead designer Noah Ward explains how he balances these influences.
Design, Interview, Social/Online

Global Video Games Investment: China, Online, Mobile Ascendent 3
by Tim Merel [02.22.11]
Tim Merel, managing director of investment bank Digi-Capital, takes a look at the present and future state of the market and makes predictions about the direction and size of the global video game market between now and the near future -- information that could guide your company.
Business/Marketing, Social/Online, Smartphone/Tablet

Bill Roper: Making MMOs Work Again 20
by Christian Nutt [02.14.11]
In this extensive interview conducted at GDC China, Bill Roper, former design director of Cryptic Studios, discusses what he sees as the broken model of MMO development in the West, and explores the negative reaction gamers had to Cryptic's Star Trek Online and Champions Online.
Business/Marketing, Design, Programming, Production, Interview, Social/Online

Bill Roper: Reflections on Hellgate 26
by Christian Nutt [02.07.11]
In this extensive interview conducted at GDC China, Bill Roper, former developer of Hellgate: London, sifts through the aftermath of that doomed project and reflects on mistakes made, community reaction, and how decisions get made in games.
Business/Marketing, Design, Production, Interview, Social/Online

A Philosophy That Extends Eastward: Social Games Zynga-Style 19
by Christian Nutt [02.04.11]
In this extensive interview, the general manager of Zynga Beijing expands on the company's creative philosophy - rely on metrics, not on what game designers think is "cool" or creative, and always serve the users.
Design, Interview, Social/Online