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1 Simple Game is the game development and digital experiences division of 1 Simple Idea, a leading advertising agency specialized in 360 communications strategies that combine social media, animation, art, and interactive web sites. 1SG produces games based both on original and third party intellectual property.
As part of the expansion strategy of 1 Simple Idea, in early 2013 an internal game development cell was formed with the goal oof developing games based on original intellectual property and provide service solutions. In April 2014 Mugogy Jump, the first product of this new initiative, is released for PS Vita and iOS platforms. In September 2015 Mucho Taco is released for iOS and Android platforms, receiving a Best of App Store award from Apple in 2015.