Steam sales drive game purchases. Obviously. But what is happening on an individual buyer level? How can we make our games and store pages more appealing to increase purchases? I spent hours watching and interviewing gamers to find out.
Reduce, reuse, recycle. Also, do the same to your content.
Each week I compile a gaming industry insights newsletter that I publish broadly. Opinions are mine.
This week's roundup includes impressions of a plethora of new releases, from Superliminal to Jedi: Fallen Order and Pokemon Sword & Shield, plus behind the scenes at the ESRB, how World Of Warcraft changed things (for good and ill), and lots more besides.
Machine learning enables personalized experiences in games, and Zynga is leveraging feature generation tools to streamline this development.
In episode 11, Jeremy discusses how he came to realize (while playing Double Dragon IV for some reason) that games as a medium, demonstrate the peaceful coexistence of grand design, determinism, and free will in one possibility space.