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July 13, 2020
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Neil Schneider's Expert Blogs

Posted by Neil Schneider on Mon, 15 Oct 2018 11:19:00 EDT in Business/Marketing, Serious, Social/Online, Smartphone/Tablet, VR
Brian Merchant from Gizmodo gave factually poignant coverage of Leap Con. This resulted in a eureka moment which defined what Magic Leap and products like it are about, what they deliver, and what their futures are through three critical words.


Posted by Neil Schneider on Wed, 03 Oct 2018 09:39:00 EDT in Business/Marketing, Console/PC, Smartphone/Tablet, VR
The Oculus Quest is Facebook's latest innovation in the virtual and mixed reality space. However, a few choice words on how their ecosystem is structured could make the difference between effectively owning their market, or being a slave to it.


Posted by Neil Schneider on Mon, 13 Aug 2018 11:46:00 EDT in Business/Marketing, Console/PC, Smartphone/Tablet, VR
Billions of dollars later (and many more to come, I'm sure), seemingly wild investments in Magic Leap, Oculus, and more are put into future computing perspective.


Posted by Neil Schneider on Mon, 08 May 2017 09:54:00 EDT in Business/Marketing, Console/PC, VR
Revealing a new type of data, Schneider tests the top statements about VR's market growth expectations and highlights the Immersive Technology Alliance's latest effort to build the industry. Time to dust ourselves off, problem solve, get our Mojo back!


Posted by Neil Schneider on Wed, 16 Nov 2016 10:01:00 EST in Business/Marketing, Console/PC, VR
As research for an upcoming consumer shopping guide, Neil Schneider secret shopped online and in person at multiple Best Buys, EB Games, and Microsoft Stores for the Sony PlayStation VR, Oculus Rift, and HTC Vive. This is what he discovered.


Posted by Neil Schneider on Mon, 24 Oct 2016 10:12:00 EDT in Business/Marketing, Console/PC, VR
It's not you, it's me. Well, mostly you. Why the immersive technology industry needs to start seeing new people so the market can grow.


Posted by Neil Schneider on Tue, 12 Apr 2016 12:14:00 EDT in Console/PC, VR
With so much attention on the early launches of the Oculus Rift and HTC Vive, the path to hundreds of millions of unit sales is being missed. This article talks about how the fundamentals for unit sales will grow and why.


Posted by Neil Schneider on Tue, 01 Mar 2016 03:32:00 EST in Business/Marketing, Console/PC, Smartphone/Tablet, VR
Since December, the VR market has encouraged everyone to calm the heck down in 2016. This is why (don't panic!).


Posted by Neil Schneider on Tue, 17 Nov 2015 01:12:00 EST in Business/Marketing, Smartphone/Tablet, VR
Google's gambit to design its own chips may prove to be the Trojan Horse that will reshape mobile VR and immersive tech as we know it.


Posted by Neil Schneider on Fri, 07 Aug 2015 04:04:00 EDT in Business/Marketing
Time Magazine brought Oculus back to its roots in a good way, and nobody realizes it.


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