Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
arrowPress Releases







If you enjoy reading this site, you might also want to check out these UBM Tech sites:


 

Michael Wagner's Blog

 

Hey Everyone! My name is Michael Wagner, owner of Digital Disaster,  a digital marketing consultancy company specializing in video games. 

You can find more information on our website. I post research content and blogs that I have done through my own findings and experience.

 

Member Blogs

Perfecting your store page is arguably the most important marketing activity you can focus on. Good store pages facilitate conversions (wish lists and buys), while bad pages render greatly hinder your marketing efforts.


Market research is the foundation of all product/service creation. While feeling needlessly time consuming, it's an investment that facilitates your advertising, social media, and content creation activities.


Over half of all games never make their money back. In this over-saturated market, even good games fail. Proper marketing increases your chances of success, yet many devs lack that knowledge. Let's change that.


Part 2 focuses on the PC market, especially the use of the Steam backdoor. Find out how game devs from around the world have found success in the Chinese market by localizing their game in unique ways that you can use today.


In 2021, China is the largest video game market in the world, yet, due to cultural and government barriers, is one of most difficult. This article evaluates how several indie devs have localized their game for China.



Michael Wagner's Comments

Comment In: [Blog - 02/02/2021 - 10:49]

I agree It 's incredibly ...

I agree It 's incredibly effective, but definitely not perfect. But considering if you 're launching on Steam, I wanted to cover things that an individual dev can do to help themselves out. But again, Steam has done wonders in their own regard