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August 15, 2020
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Louise Shorthouse's Blog   Expert Blogs


I am a games industry analyst at Omdia (previously IHS Markit), focusing on the mobile, PC online and e-sports sectors. Using the latest data, I post regular insights into the mobile games market and broader games scene!

I previously worked in online biz dev at Square Enix, and I have a PhD in Education where I researched informal learning in MMORPGs.

Follow me on Twitter: @adloquia


Expert Blogs

Posted by Louise Shorthouse on Thu, 13 Aug 2020 10:21:00 EDT in Business/Marketing, Smartphone/Tablet
After the free trial of Stadia Pro was introduced, daily downloads of the app increased by 1700%. This illustrates the importance of lowering the entry barrier for new services.

Posted by Louise Shorthouse on Mon, 29 Jun 2020 11:14:00 EDT in Business/Marketing, Social/Online
Microsoft is sunsetting its streaming platform Mixer and transitioning its streamers and audience to Facebook Gaming as part of a new partnership. Mixer was primarily a springboard for xCloud, and this focus contributed to its dismantling.

Posted by Louise Shorthouse on Mon, 01 Jun 2020 10:22:00 EDT in Business/Marketing, Console/PC
The decision not to seize upon the marketing capital and capacity of Amazon and Twitch means that the conversation around Crucible never really began. It may be a slow-burner, but it remains to be seen whether that will be enough.

Posted by Louise Shorthouse on Tue, 19 May 2020 11:44:00 EDT in Business/Marketing, Smartphone/Tablet
In March, Nintendo’s Animal Crossing: Pocket Camp (ACPC) saw its best month for global downloads since its launch in 2017, at 2.7 million across Apple App Store and Google Play Store - growth of 458%.

Posted by Louise Shorthouse on Mon, 11 May 2020 11:22:00 EDT in Business/Marketing, Smartphone/Tablet
Despite a seasonal quarter-over-quarter decline in 1Q20 for Niantic's Pokémon GO, the game has been largely untouched by the COVID-19-induced lockdown. Measures taken to enable at-home play will likely offset any decrease in engagement through 2Q20.

Posted by Louise Shorthouse on Wed, 18 Mar 2020 10:28:00 EDT in Business/Marketing, Smartphone/Tablet
After seven years on app stores, Ndemic Creations' Plague Inc. is now seeing peak downloads and net revenue. Games content which targets real-world events can boost engagement in live-service titles.