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November 13, 2019
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Louise Shorthouse's Blog   Expert Blogs


I am a games research analyst at IHS Markit, covering the mobile, PC online and e-sports sectors. Using the latest data, I post regular insights into the mobile games market!

I previously worked in online biz dev at Square Enix, and I have a PhD in Education where I researched informal learning in online games.

Follow me on Twitter: @adloquia


Expert Blogs

Posted by Louise Shorthouse on Wed, 06 Nov 2019 10:16:00 EST in Smartphone/Tablet
Following its strongest quarter in Q2, the mobile battle royale segment outside of mainland China is showing signs of weariness.

Posted by Louise Shorthouse on Fri, 13 Sep 2019 11:03:00 EDT in Business/Marketing, Production, Smartphone/Tablet
NetEase has found success in Japan with a handful of carefully tailored, stand-out mobile titles, but Chinese competitor Tencent is instead focusing its efforts on emerging territories.

In catering to the needs of those who don’t have the budget or hardware capacity to play the non-lite versions of PUBG, Tencent and PUBG Corp. are laying the foundations for a strong audience rapport moving forward.