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August 14, 2020
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Kate AppFollow's Blog


Marketing manager at Sharing insights on mobile game marketing and app store optimization


Member Blogs

Posted by Kate AppFollow on Tue, 30 Jun 2020 11:07:00 EDT in Business/Marketing, Production, Smartphone/Tablet
This year the WWDC 2020 was a completely virtual event, streamed at website, Apple Developer apps, and even Apple YouTube channel. Let’s take a closer look at iOS 14 and how it’s new features will affect ASO and organic traffic acquisition.

Posted by Kate AppFollow on Mon, 08 Jun 2020 10:55:00 EDT in Business/Marketing, Social/Online, Smartphone/Tablet
According to statistics, King is one of the highest-earning mobile games’ publishers in the world, with average annual revenue of 2 billion dollars. What’s the secret of such success, and which marketing activities lead to the company’s welfare?

Posted by Kate AppFollow on Tue, 28 Jan 2020 10:37:00 EST in Business/Marketing, Smartphone/Tablet
We have conducted research to find out which apps and games Apple’s editors give preference to. We have analyzed over 3,000 apps and games that appeared on the App Store's main page across the globe between January and December 2019.

Posted by Kate AppFollow on Fri, 15 Nov 2019 10:26:00 EST in Business/Marketing, Design, Indie, Smartphone/Tablet
Holidays are no doubt a goldmine for mobile game developers. They offer a great opportunity to show off all of your abilities as a designer, treat players with new engaging challenges, boost app installs and even increase revenue. 

Posted by Kate AppFollow on Fri, 08 Nov 2019 10:30:00 EST in Business/Marketing, Production, Serious, Indie, Smartphone/Tablet
At Google I/O in May 2019, Google shared that developers can increase their average rating an average of 0.7 points by replying to reviews. We decided to dig deeper and understand what app store reviews impact and how to use them to boost your game growth

Posted by Kate AppFollow on Tue, 15 Oct 2019 10:22:00 EDT in Business/Marketing, Design, Serious, Indie, Smartphone/Tablet
A year ago we looked at apps that Apple liked to feature. Back then the editors preferred free apps and apps with in-app purchases with 4+ stars prevailed. What has changed? We've analyzed the prices, ratings and categories of these featured apps in 2019.