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Kate AppFollow's Blog


Marketing manager at Sharing insights on mobile game marketing and app store optimization


Member Blogs

Posted by Kate AppFollow on Tue, 28 Jan 2020 10:37:00 EST in Business/Marketing, Smartphone/Tablet
We have conducted research to find out which apps and games Apple’s editors give preference to. We have analyzed over 3,000 apps and games that appeared on the App Store's main page across the globe between January and December 2019.

Posted by Kate AppFollow on Fri, 15 Nov 2019 10:26:00 EST in Business/Marketing, Design, Indie, Smartphone/Tablet
Holidays are no doubt a goldmine for mobile game developers. They offer a great opportunity to show off all of your abilities as a designer, treat players with new engaging challenges, boost app installs and even increase revenue. 

Posted by Kate AppFollow on Fri, 08 Nov 2019 10:30:00 EST in Business/Marketing, Production, Serious, Indie, Smartphone/Tablet
At Google I/O in May 2019, Google shared that developers can increase their average rating an average of 0.7 points by replying to reviews. We decided to dig deeper and understand what app store reviews impact and how to use them to boost your game growth

Posted by Kate AppFollow on Tue, 15 Oct 2019 10:22:00 EDT in Business/Marketing, Design, Serious, Indie, Smartphone/Tablet
A year ago we looked at apps that Apple liked to feature. Back then the editors preferred free apps and apps with in-app purchases with 4+ stars prevailed. What has changed? We've analyzed the prices, ratings and categories of these featured apps in 2019.

Posted by Kate AppFollow on Wed, 09 Oct 2019 09:25:00 EDT in Business/Marketing, Serious, Indie, Smartphone/Tablet
When it comes to working with user feedback on app stores most game developers tend to react to negative reviews with a 1-star rating, considering them the most important and urgent.

Posted by Kate AppFollow on Mon, 23 Sep 2019 12:07:00 EDT in Business/Marketing, Console/PC, Indie, Smartphone/Tablet
A selection of the top strategies on improving your games' retention, with expert advice from app-store specialists.