Kate AppFollow's Blog
Marketing manager at appfollow.io. Sharing insights on mobile game marketing and app store optimization
This year the WWDC 2020 was a completely virtual event, streamed at Apple.com website, Apple Developer apps, and even Apple YouTube channel. Let’s take a closer look at iOS 14 and how it’s new features will affect ASO and organic traffic acquisition.
According to statistics, King is one of the highest-earning mobile games’ publishers in the world, with average annual revenue of 2 billion dollars. What’s the secret of such success, and which marketing activities lead to the company’s welfare?
We have conducted research to find out which apps and games Apple’s editors give preference to. We have analyzed over 3,000 apps and games that appeared on the App Store's main page across the globe between January and December 2019.
Holidays are no doubt a goldmine for mobile game developers. They offer a great opportunity to show off all of your abilities as a designer, treat players with new engaging challenges, boost app installs and even increase revenue.
At Google I/O in May 2019, Google shared that developers can increase their average rating an average of 0.7 points by replying to reviews. We decided to dig deeper and understand what app store reviews impact and how to use them to boost your game growth
A year ago we looked at apps that Apple liked to feature. Back then the editors preferred free apps and apps with in-app purchases with 4+ stars prevailed. What has changed? We've analyzed the prices, ratings and categories of these featured apps in 2019.