Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
December 15, 2019
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:


How to market your game on IOS?

by Emma Truong on 06/12/19 11:04:00 am

The following blog post, unless otherwise noted, was written by a member of Gamasutra’s community.
The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company.


Although making money from applications on IOS is difficult, the income will be quite stable if you can do the following things

The ugly truth

Life is unfair for anyone. So is it for developers. You can quickly recognize it when discovering the recommendation procedure of  App Store. Famous game studios, such as Warner Brothers, SquareEnix, or King are always made priorities. You will be recommended even if you launch some low-quality game.

Here are some tips that you should do in order to show Apple that you are a professional game developer:

- Make a video introducing your game/app

- Write a cool introduction and nice screen picture

- Localize your game (Ex: A Dark Room is not localized so it never gets its room in the Best New Game Updates)

- Email Apple after your app/game is approved. You need to give Apple at least 3 weeks to assess the functions. If you send your email only a few days before your game is launched, it will not be recommended no matter how excellent it is.

- Buy other recommended games to have insights of your competitors. If you do not know your competitors' strength, you will never know whether your app is competitive or not. Several games that you will want to buy are: Monument Valley, Hoplite, You Must Build a Boat, A Dark Room, Device 6, ALONE, Lifeline, Deemo, and Prune.

- Use Apple's new features, which will make Apple pay attention to you.

- Launch your update once every 6 weeks. Apple always keep their eyes on the frequently updated apps. You are not recommended as the Best New Game, you will be recommended as an updated game. 



This post was written by Emma Truong, a freelance marketer working for various brands including Nature's Way, DWW, VinaGame, VTC Game, Vietnam Esports.

Related Jobs

Square Enix Co., Ltd.
Square Enix Co., Ltd. — Tokyo, Japan

Experienced Game Developer
Counterplay Games Inc.
Counterplay Games Inc. — Emeryville, California, United States

Next-Gen Platform Engineer
Counterplay Games Inc.
Counterplay Games Inc. — Emeryville, California, United States

Senior Gameplay Programmer
SimX, Inc.
SimX, Inc. — Mountain View, California, United States

Remote or Local Unity VR Engineer

Loading Comments

loader image